EDSA Shangri-La, Mandaluyong City, 29 August 2017 –Epson Philippines once again partners with award-winning designer John Herrera in creating “Armada” - a 30-piece apparel for women for his Spring/Summer 2018 collection. The newest John Herrera creations will be globally presented during Fashion Scout in September 2017, the international showcase for fashion pioneers and UK's largest independent showcase for emerging and established design talent during the 2017 London Fashion Week.
Fresh off his win asBritain’s Top Designer 2017 (BTD) at the 5th season of fashion’s finest event for emerging talent in British fashion for his Aguila collection, his first collaboration with Epson, Herrera delves back into history and Philippine pride in creating these new digitally-printed masterpieces.
Before heading to London for Fashion Scout, John Herrera will officially be sent off courtesy of Epson Philippines at the TWG Tea Salon & Boutique in the East Wing of EDSA Shangri-La Plaza Mall, Mandaluyong City. Special guests and close friends of John Herrera, as well as invitees from the Philippine lifestyle media were able to show their support and send their well wishes as he showcases his newest collection, Armada.
“The inspiration for the Armada collection came from the very first map in history that included the Philippine islands. This map by Diogo Ribeiro shows the world circa 1529.With the help of Epson’s digital textile printing technology, I was able to render parts of this medieval map and present designs on opaque and translucent fabrics.The combination of sheer and stiff materials with soft fabrics create new silhouettes will remind us of sailing to new worlds,” explains John Herrera.
In a nod to the Spanish colonial heritage, Herrera also enhanced the collection by integrating in the design elements of costume and fashion from the era of King Phillip of Spain, the monarch whom the country was named after. Hues of sepia and brown were combined in the digitally printed fabrics to infuse the feel and look of this historic time.
“This is the second time that John Herrera has tapped Epson’s digital textile printing technologies to create a totally different concept in fashion and design, and we are very happy to collaborate with him once again.
As the brand ambassador of Epson Philippines’ Professional Printers Group, he has truly given us the world’s attention with his ingenious marriage of art and technology. This latest collection called “Armada” is John’savant-gardetake on our history and roots; a creation that we are confident will put the Philippines on the map once again,” said Ed Bonoan, Senior General Manager and Marketing Head, Epson Philippines.
Epson’s digital textile printing technology enables designers to achieve their artistic vision with advanced technology that understands the intricacies of fabric and design.With this innovation, world-class designers like John Herrera, have successfully translated their vision onto high quality digital textile prints driven by Epson’s PrecisionCore printhead technology, one of the fastest inkjet delivery technologies in the world. Its print nozzles deliver ultra-precise control of ink droplets for superior image sharpness across a wide range of ink and media, producing outstandingly vivid and unique prints.
The complete John Herrera Spring/Summer Collection will be globally showcased in London’s Fashion Scout in September 2017.
Epson is a global technology leader dedicated to connecting people, things and information with its original efficient, compact and precision technologies. With a lineup that ranges from inkjet printers and digital printing systems to 3LCD projectors, smart glasses, sensing systems and industrial robots, the company is focused on driving innovations and exceeding customer expectations in inkjet, visual communications, wearables and robotics.
Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 73,000 employees in 91 companies around the world, and is proud of its contributions to the communities in which it operates and its ongoing efforts to reduce environmental impacts.
About Epson Southeast Asia
Since 1982, Epson has developed a strong presence across major markets in Southeast Asia. Led by the regional headquarters, Epson Singapore Pte Ltd., Epson Southeast Asia spans an extensive network of 10 countries, and is responsible for delivering and supporting Epson’s cutting-edge consumer and business digital imaging products to the customers of these markets through its comprehensive infrastructure of over 360 service outlets, 10 Epson solution centres and 8 manufacturing facilities. http://www.epson.com.sg
About Epson Philippines
Epson’s corporate presence in the Philippines commenced in 1998. It grew rapidly into a billion peso company in a span of a few years from its establishment due to its client-oriented approach in its business management style by its dedicated and innovative staff members and officers.Epson Philippines has an extensive network of 77 Authorized Service Centers nationwide with more than 200 dealers and more than 800 shops across the Country. For more details, please visit our website (www.epson.com.ph) or our Facebook page (http://www.facebook.com/EpsonPhilippines).
For product inquiries and technical support, please contact Epson Customer Care at: Metro Manila: (02) 441-9030; Toll Free: 1-800-1069-37766 (PLDT), 1-800-3-0037766 (DIGITEL) or visit the Epson Customer Care website: http://customercare.epson.com.ph